Omnyway to Showcase Breakthrough Zapbuy Service at Finovate Fall 2017 NYC

finovate logo.png

ZAPBUY Converts Any Ad into a Point of Commerce, Removes Friction from Buying Process

Omnyway, the leading provider of contextual digital commerce platforms, announced today that the company will demonstrate its Zapbuy service at the Finovate Fall 2017 conference in New York City. Zapbuy works across all mediums — including social media, email, search engine, television and print — allowing consumers to buy products or services directly from ads with a single “ZAP.”

The Finovate event, which features cutting-edge banking, financial and payments technology in short-form demo format, is expected to attract more than 1,600 participants to the New York Hilton Midtown. Omnyway will demonstrate the power of Zapbuy live on Demo Day #1 on Monday, September 11. The session begins at 10:45 a.m., and fintech professionals who want to empower consumers to respond to ads in context are encouraged to attend.  

Zapbuy is simple to integrate into popular consumer apps, including banking, retail and social media apps. These Apps can then interact with Zapbuy-enabled ads that the service pushes out to shoppers on digital interfaces like branded websites, social media and news feeds, a capability that can also be extended to print material like posters and television ads.     

“Zapbuy combines the latest in contextualization, personalization and frictionless checkout technologies to provide a unique user experience, designed to create an uplift in revenue and an improved ROI from merchant’s advertising budgets,” said Omnyway CEO, Ashok Narasimhan. “By adding the Zapbuy service within their mobile apps, banks, retailer and social media services can increase the stickiness of their payment and credit products, expand loyalty to their service, and also vastly improve their synergies with brands.”

To start using Zapbuy, brands and retailers simply provide a catalog of products to be included in the Zapbuy service and select advertising mediums and campaign dates. Meanwhile, the Zapbuy functionality shows up within the social, banking or retail/brand apps powered by Omnyway’s Zapbuy SDK. The Zapbuy service also integrates directly into popular ad platforms and combines the Zapbuy code with the display ads, allowing shoppers to buy the product advertised with a “ZAP,” by utilizing the securely stored shopper credentials to complete the purchase.

Banks and Brands that use Zapbuy can minimize drop-offs by eliminating the necessity for customers to complete multiple steps to make a purchase. Zapbuy also eliminates the need for shoppers to rely on memory to find a product after viewing an ad — in virtually any context, Zapbuy routes consumers directly to a purchase page without requiring them to leave the medium they are viewing.