To keep up in this fast-moving, mobile-first (and soon, mobile-only) world, retailers need tools that speak to how people want to shop and engage today. The funding would enable the company to “continue innovating on today’s fundamentally different retail experience.
The start-up company, earlier known as OmnyPay, empowers retailers, banks, and brands to build a contextual digital commerce ecosystem. The system encourages shoppers to use their mobile phone for all aspects of their buying journey. The funding will help the growth of Omnyway’s new Zapbuy product, launch new services on its current appropriate commerce platform and inflate its customer base in U.S and worldwide. With the development of Zapbuy, users can scan any ad, shown anywhere and purchase it with a single click or tap.
More recently the company has earned recognition for its Zapbuy service, which the company demonstrated during its debut at FinovateFall last month. Zapbuy enables shoppers to purchase items directly from an advertisement simply by clicking on the ad itself.
The funding is supposed to help Omnyway expand globally. It certainly comes from an international group of investors, with the round led by Nyca, CommerzVentures (the venture arm of Germany’s Commerzbank Group) and the CreditEase Fintech Investment Fund (part of China’s CreditEase). Commerce Ventures and Industry Ventures also participated.
Nyca, CommerzVentures and CEFIF led the investment in the digital commerce company, with participation from Commerce Ventures, Industry Ventures and others
Omnyway, a software company that powers retailers’ mobile apps, is trying to make retailers competitive again by equipping them with e-commerce features that complement the physical shopping experience.
Mobile payments define a completely new user experience, outside the common practices of swiping a card at the point of sale or paying by cash. Since the mobile device is a combination of a connected service, computing device and identification/authorization system, using it for transactional commerce just removes the physical barriers that have restricted payment innovations in the past.
Omnyway, the leading provider of contextual digital commerce platforms, announced today that the company will demonstrate its Zapbuy service at the Finovate Fall 2017 conference in New York City. Zapbuy works across all mediums — including social media, email, search engine, television and print — allowing consumers to buy products or services directly from ads with a single "ZAP."
August 14, 2017
TWICE: 5 Features Your Retail App Is Missing
Ninety percent of shoppers have a mobile phone on them when in-store; however, 73 percent have two or fewer retailer apps on their phones. Meaning, many retailers are missing fundamental features within their app to truly draw in loyal customers and ramp up sales.
August 9, 2017
INFORMATION AGE: 5 Features Your Retail App Is Missing
Robust apps can have a dramatic impact on a retailer’s business, if they are equipped with the right capabilities - leading to higher engagement and loyalty while retaining or improving the top line revenue, and greatly reducing the costs
Getting customers to download and use an app is no mean feat. By creating an intuitive, well-designed experience that provides utility and value, retailers can not only get customers to download their app, but also to engage more deeply with the brand and ultimately buy more
Omnyway, a leading provider of contextual digital commerce platforms, asserts that mobile programs have to have the right ingredients to become a business’ secret sauce. If customers don’t get an added value from the app, then the use of that app—and, subsequently, sales—likely won’t hit company targets. It’s thus imperative to give customers a clear reason to use the app and not merely extend the e-commerce website, whether that means providing loyalty points, convenience or other abilities like storing e-coupons.
We developed what we call a contextual digital commerce platform, which is used to enable many different use cases within the retailer’s mobile app. Retailers were looking for a platform to deliver a much more enhanced shopping experience in physical stores, online, and through other channels. Our objective was to enable their mobile app, because we believe very strongly that apps are some of the best tools for retailers to build relationships with their customers, to influence them positively and to gain loyalty.
The real challenge for retailers, especially large retail conglomerates will be to maximize the impact of digital technologies in stores. Even though they are in constant search for retail innovation, what they actually lack is a technology foundation dedicated to make retail systems agile, mobile and cost-effective. This is where Omnyway steps in as a retail tech company helping brands to identify their digital touch points across the engagement continuum.
Most of us can have almost anything we want quickly delivered to our doorstep, yet we still yearn for that physical store experience ..... What if we could highlight the best parts of shopping stores and remove the worst. That is the power of “augmented commerce,” a powerful opportunity for brick-and-mortar retailers to enhance the shopping experience while reducing their overall costs of operating the physical stores
Whether it’s figuring out what’s for dinner or staying in touch with friends, millennials are known for preferring online options to their “real-world” analogs. However, this digitally-savvy generation represents a powerful demographic when it comes to offline customer experiences. For all the doom-and-gloom predictions about the death of brick & mortar retail, it still comprises more than 90 percent of total retail sales. To survive in this new era, traditional retailers have to adapt.
Businesses are able to use the raw power of mobile computing in our hands, and the sensory feedback of attractive user interfaces within apps. The cashier-less future isn’t just about avoiding long lines—it’s about creating a far more dynamic, convenient, and compelling shopping experience
Amazon has cast a long shadow over the retail world, shaking brick-and-mortar retailers to the core and leaving retail e-commerce investors uncertain about whether they are putting money into a lost cause. But brick-and-mortar retailers are finding their footing again, using technology to transform their physical stores into an Amazon-like digital experience.
Mobile devices are becoming a primary interaction, recommendation and knowledge interface for shoppers inside the store. This presents an opportunity to enhance the in-store shopping experience, and in doing so, drive loyalty and sales
Remember the Pokémon GO craze? The game was a megahit because it cleverly combined the physical and digital worlds. It added an augmented contextual layer so players could use smart-phone map and camera functions to interact with characters, other players, and game elements. What if a similar augmentation toolkit were available to retailers to create a unique contextual-commerce experience for shoppers?
So, you have been watching the exploding mobile pay market. As a user or an executive, you wonder what's the difference between different systems and apps. There are so many differences it can make your head spin.
Smaller, more agile companies hold certain advantages, but they do not have to undermine the role of incumbent players, like banks, who have large customer bases that trust them as an institution. What banks need are tools that allow them to work with third parties like retailers and brands who can elevate their apps to a new level.
Kohl's is another example. They had their own app which customers paid no attention to. Since they started working with OmnyPay, their app is much better and customers actually use it. Increasingly, this is the model going forward..
April 14, 2017
PYMNTS.COM: Omnyway Digitizes Brick-And-Mortar Shopping
Broadly speaking, the physical store experience is dying, said Ashok Narasimhan, CEO of Omnyway. Not so much in terms of sales, he clarified, as the numbers still peg in-store sales volume at around 90 percent of the total. Rather, the change is something more fundamental.
April 14, 2017
BIZREPORT: Top 3 tips to prep for Millennials in retail
Digitize every channel (especially the store interfaces), and ensure consistency across these channels. Focus on the experience and the quality. A great experience will earn several loyal followers, while word of bad experiences can spread very quickly too
While technology plays a key role in connectivity and just-in-time information access, there is a still a strong human component based off peer/social recommendation that is considered most trustworthy.
Amitaabh Malhotra, chief marketing officer for Omnyway, a digital-commerce platform, says retailers using third-party wallets like Apple Pay are at the mercy of processing fees for each purchase ...... With your own wallet, you can dictate what payment types you'll accept.
March 31, 2017
NILSON REPORT: Omnyway QR Code Purchases from Ads
Once linked to a retailer’s back-end system, Omnyway can easily offer them its newest service, ZAPBuy. A retailer’s catalog of products is linked to the Omnyway digital commerce platform, and consumers can buy these products in any digital channel (display, social media, email, search engine, and television) or print channel (catalogs, billboards, and posters) — using their smartphone to scan QR codes embedded in an advertisement.
Brick-and-mortar retail still represents more than 90 percent of total retail sales. However, to thrive in this rapidly changing environment, retailers need to deliver a seamless online and in-store shopping experience.
Given the pressures of cart abandonment and showrooming brought about by digital marketplaces, traditional retailers are trying lots of ways to fight back with digital techniques of their own. One possible inflection point is enabling people to buy and item directly from an advertisement, rather than redirecting to a checkout page from an ad.
There's no challenge getting retail consumers on board with mobile devices and apps. But getting that same consumer to embrace and forge a relationship with a branded mobile app, well, that’s not so easy.
Think in terms of real-time systems and utilize mobile devices and apps to eliminate a lot of the manual processes associated with a shopper's journey, such as coupons, rewards, price checks, payments, returns, forms, applications, etc.
Mobile apps are a great example. Apps should be considered a double-edged sword. They can cut both ways if you are not careful. Let's take a look at Starbucks, Kohl's and OmnyPay and see how improving the app can improve the customer experience.
The leading provider of contextual digital commerce platforms, announced today the launch of ZAPBuy, which allows consumers to instantly buy items directly from ads with just one 'ZAP' of the ad.
OmnyPay enables retailers to forge a great relationship with the shoppers through integrated branding activity, omni-channel seamless shopping experience, and device-independent access.
OmnyPay is chosen by CIOReview to be included in the list of 20 most promising Retail Technology solution providers for 2017. We are really proud of this recognition.
Starbucks has immense amounts of data on user ordering behavior, especially during rush hour. Creating a behavioral model, and then applying that to most likely ordered items during rush hour would be the solution
December 12, 2016
THE GREEN SHEET: New payment products - Go big or fail fast
OmnyPay Inc., a San Francisco-based company founded in 2014, with a white-label mobile commerce solution that powers Kohl's Pay and other leading retail apps. Its ability to aggregate reward, loyalty and payments in a simple interface has helped the platform achieve global scale
December 6, 2016
DIGITAL TRANSACTIONS: Who's Afraid of Amazon (page 32)
If you're not, and you're a retailer with physical stores, you should be. But there's a way to fight back. Proprietary mobile apps show the way.
November 28, 2016
THE GREEN SHEET: Personalized, mobile, in-store shopping
OmnyPay's open platform supports all mobile carriers and operating systems, eliminating expensive equipment upgrade cycles, replacing restrictive POS systems and enabling retailers to simplify checkouts while encouraging customers to use lower-cost payment methods.
November 28, 2016
JEFF KAGAN: Leaders in FinTech, Mobile Pay, Digital Payment
OmnyPay is a very interesting and rapidly growing company. They are only two years old, but they are showing strong growth in the digital payment space and transforming other industries as well.
November 25, 2016
MOBILE PAYMENTS TODAY: OmnyPay finds its showcase with Kohl's Pay
Kohl's most loyal customers will probably have more affinity for Kohl's Pay than Apple Pay because the retailer's app offers greater flexibility by incorporating retailer-specific offers and Kohl's Cash. Apple Pay users must present these discounts separately to the cashier.
Physical retail looks a whole lot different than it did ten, or even five years ago. The ubiquity of smartphones has changed shopper behavior, and 90% of consumers now use their smartphone when shopping in-store.
OmnyPay has announced the launch of a contextual commerce platform that enables retailers to digitally personalize the in-store shopping experience.
One of the more interesting announcements at Money 2020 was from San Francisco-based OmnyPay. The company announced a “contextual commerce platform” that helps retailers digitally personalize the entire in-store customer shopping experience.
October 25, 2016
Press Release: OmnyPay Launches Contextual Commerce Platform
OmnyPay, the leading provider of secure, white label “retailer pay” commerce solutions, today announced the launch of its contextual commerce platform, a solution that enables retailers to digitally personalize the entire in-store shopping experience. OmnyPay’s platform streamlines the redemption of loyalty, rewards, offers, and payments, while tying all aspects of a shopper’s journey to the final rich checkout, which can be seamlessly executed with a single scan from the shopper’s mobile device. Read the details in this press release.
To regain relevancy and increase their revenues, merchants must fundamentally transform physical retail into an experience that’s personalized, rewarding and provides continuous value. This involves taking a page out of the playbook of their biggest nemesis — Amazon.com.
October 16, 2016
CONSUMER REPORTS: 5 Reasons to Use a Mobile Wallet
Mobile wallets may soon make store checkout faster. There are apps being developed that will let you speed through a store's checkout lanes or use your mobile wallet to pay while you're still walking in the aisles, says Amitaabh Malhotra, chief marketing officer for OmnyPay, which creates such functions for apps.
Soon, digital payments are expected to radically change the way we shop in stores with an app that will allow customers to scan merchandise and pay for it in the aisles, then simply walk out the door with their purchases, says Amitaabh Malhotra, chief marketing officer for OmnyPay, which creates those shopping and payment functions within apps.
The discrepancy in retailer health is impossible to miss. As online retailer profits shoot through the roof, brick-and-mortar retailers have gone into triage mode trying to determine how to stop the bleeding. The retail landscape has shifted, and large chain retailers must shift, too, in order to compete in today’s dynamic and rapidly evolving landscape.
The report “Invisible payments key to omni-channel commerce” conducts a detailed analysis of this emerging market segment. Looking to the payments industry as a whole, the author analyzes the main trends shaping the payments landscape in the last years, as well as retail.
August 1, 2016
OmnyPay CoFounder and Chief Strategy Officer Bill Melton discusses the challenges faced by physical retailers from online competition, and how they are overcoming them with the use of advanced digital technologies inside stores. The use of a dynamic digital exchange creates a single touch-point for consumers to interact and transact across all channels, using any smart mobile device - in store, online, in-app, or via a virtual aisle or a dynamic media experience. And by combining retailer incentives with low cost payments and loyalty offers within a branded environment, retailers are able to reduce costs, nurture brand loyalty and create new revenue streams. To view complete issue from PCM click here.
June 6, 2016
OmnyPay CoFounder and President Mohammad Khan is interviewed by Digital Transactions magazine. In the interview he comments on the upcoming launch of its white-label service, which includes payments, loyalty, and offers, with a top 30 U.S. retailer. The debut is expected within the next few months. OmnyPay hopes to entice retailers with the capability of enabling consumers to make a mobile payment, redeem offers and earn loyalty points in a single transaction.
May 10, 2016
Watch OmnyPay CoFounder/CEO Ashok Narasimhan and Chief Marketing Officer Amitaabh Malhotra, demonstrate OmnyPay's integrated rich checkout solution during a live demonstration on stage at Finovate Spring 2016 in San Jose, CA. The video shows how retailers can integrate redemption of loyalty points, gift cards, store and manufacturer coupons with one scan, and push payments into the background. It also demonstrates quick on boarding using existing retailer eCommerce Card-On-File, and making these credentials available for in store use.
May 2, 2016
When it comes to enabling mobile payments solutions, there are plenty of solutions on the market. The trick, of course, is finding a niche that sets one solution apart from the other. That’s exactly what OmnyPay is attempting to do with its white label checkout solution that comes equipped with an integrated payment, offer and rewards experience, which gets built into a merchant’s existing app. From the merchant perspective, the company’s solution is designed to enable them to offer consumers a branded and seamless payment option. In the meantime, the merchant gets the data they need and an instant connection with the consumer.
April 4, 2016
MasterCard senior executive Mung Ki Woo will be joining OmnyPay's leadership team in the role of Chief Partnerships and International Officer. Woo served as an Executive Vice President of MasterCard and led the development of mobile product platforms around the globe. He previously served as Vice President of Electronic Payments and Transactions at Orange, where he created the "Orange Money" mobile payment program across Africa and The Middle East
March 30, 2016
"We are thrilled to expand OmnyPay's rich checkout solution internationally, where we've seen strong demand from large retailers to increase engagement of their repeat consumers with digital loyalty, rewards and promotion programs," said Ashok Narasimhan, CEO of OmnyPay. "Using OmnyPay's digital commerce platform with their existing brick and mortar assets, retailers are well positioned to provide substantial digital value and savings to their consumers, compete more effectively with pure online players, and drive their revenue growth."
March 11, 2016
One of the most intriguing announcements in the retail space has been OmnyPay, a firm headquartered in San Francisco and led by former VeriFone executives ..... OmnyPay is billed as an integrated mobile, loyalty, rewards and payment system designed specifically for retailers for the “last inch” of the mobile payments process.
March 08, 2016
OmnyPay enables retailers to deliver an integrated payment and rewards experience. It can also incentivize customers to select the lowest-cost option from numerous preferred payment types that a retailer offers, from private label cards to debit cards.
January 22, 2016
The branded payment world has become crowded with the likes of Apple, Android, Samsung, Walmart and Chase now vying for a share of the mobile payments market. With others likely to enter the fray, retailers need to understand this rapidly evolving space.
OmnyPay has created an integrated QR code-based mobile loyalty rewards, and payment platform for large retailers whose consumers will download a wallet app branded with the retailer’s service mark.
December 3, 2015
The point-of-sale has long been a battleground for retailers. Retailers want control over the payment process, but card networks and banks call the shots.
Mobile payment platform OmnyPay launched its integrated mobile loyalty, rewards and payment solution created specifically for retailers.
October 29, 2015
OmnyPay, which bills itsself as a retail-friendly mobile payment platform, this past week announced what it calls the first integrated mobile loyalty, rewards and payment system designed specifically for retailers.
October 29, 2015
During the Money 20/20 Conference, mobile payment platform – OmnyPay, announced the first integrated mobile loyalty, rewards and payment system designed specifically for retailers.
October 29, 2015
Company’s Integrated Mobile Loyalty, Rewards and Payment System Helps Large Retailers Drive Sales, Reduce Costs and Gain Control Over the Customer Experience
October 28, 2015
OmnyPay, a mobile payment platform, has launched its integrated mobile loyalty, rewards and payment solution created for retailers.
October 27, 2015
No one really likes credit card companies, but retailer have little option but to pay their mafia-like fees. OmnyPay thinks it has another option.
October 27, 2015
A new mobile-payments service that includes loyalty and rewards has launched with the goal of providing retailers with a single source of mobile engagement with their consumers.